The Author

The Book


To read

To watch






The Project

Creating a business culture based on male and female values as a strategy to stimulate growth



reading this
book could seriously
enhance your
business! You are strongly encouraged to copy it, mail it to others, print it & leave it in your toilet and generally speaking do anything you like to ensure as many people as possible have free access to this book.

Women represent the largest business opportunity in the world and control the vast majority of consumer spending.


Women buy differently from men. Most companies don’t really understand this, because most of them are managed by men.


As a result a vast majority of women are deeply dissatisfied by the way these companies market and advertise their products to them. Companies therefore need to adapt their marketing efforts to better serve their female clientele.


But to be able to do so, companies need more women at all levels of the company in order to be closer to their consumers. and their markets

This book will explain how you can better market your products and services to women, how to create an environment within your company that will better enable women to occupy management positions at all levels and why all this is necessary to develop a new competitive edge.