Creating a business culture based on male and female values as a strategy to stimulate growth
Women represent the largest business opportunity in the world and control the vast majority of consumer spending.
Women buy differently from men. Most companies don’t really understand this, because most of them are managed by men.
As a result a vast majority of women are deeply dissatisfied by the way these companies market and advertise their products to them. Companies therefore need to adapt their marketing efforts to better serve their female clientele.
But to be able to do so, companies need more women at all levels of the company in order to be closer to their consumers. and their markets